Already some years ago my oldest son together with his business partner started a software company. They are a SaaS company and their product focuses on fashion brands. Fashion brands will get a mobile shopping app that works both on iOS and Android. They focus heavily on making the consumer experience great. The shopping app is fully branded, integrated with existing e-commerce systems and it gets better all the time. Their initial focus was on the iPad, however, now the apps also work for the iPhone and for Android devices. The company is called Highstreet Mobile, and is located in Utrecht.
A month ago he asked me whether I could do a photoshoot for his company: team members, the office etc. I am quite honoured to do this, at the same time it will be the first time that I will do this type of photoshoot, so it is also a challenge. First, the three of us (my son, his business partner, and I) had a telco to make sure what kind of pictures were required. Basically it comes down to: head-shoulder pictures of each team member, a group picture (likely to be taken outside in a nearby park), pictures of group activities, and pictures of the office environment. Themes that characterise the company are: innovative, informal, and passion.
Based on this I decided that I needed three flashes for the head-shoulder pictures: one from the left, one from the right and one from the top (using a snoot). In the past I bought three PocketWizard FlexTT5, one was used as transmitter on the camera, and the other two for two flashes (receivers). Now I needed three receivers, so I decided to buy a second-hand PocketWizard MiniTT1, which is a transmitter, to put on my camera. I also had a look at a good tutorial about the Zone Controller PocketWizard AC3 to make sure I knew how everything worked. Another advantage of having three flashes, and having full controle over them, is the easy way of lightening the office.
So, besides the flashes and the PocketWizards I need two umbrellas, one snoot, and three light stands with brackets. Furthermore, I had to make sure that all the batteries were fully charged. Besides the general-purpose lens 28-300mm I will take the 70-200mm for the head-shoulder pictures, and the 16-35mm for the office pictures. I will also take the battery grip. It makes taking the portrait pictures (vertical) easier.
The day before I went to Foto Konijnenberg to clean the sensor and to buy the Peak Design Everyday Backpack 20L. In the evening I went through my checklist and packed everything.