Reflecting on first corporate photoshoot

Highstreet team

In my previous post on this topic I discussed the preparation of my first corporate photoshoot. Now, a couple of days after the photoshoot, I want to reflect on it.

When I arrived we discussed again the pictures they had in mind. Right after that the team had a discussion about the status of a new product. I took some pictures to capture the atmosphere: commitment, involvement, teamwork.

Later we took a small tour outside in the park to decide about the group picture and the picture of the owners. We decided to take the group picture on a metal bridge in the park (28-300mm lens). So, it would be the group, some bushes, and the bridge, expressing a man-made industrial product in a natural environment. 

For the owners of Highstreet Mobile, we decided to shoot them in front of red bricks of an old building (their company is located in this building), standing informally on a slope with a handrail, expressing “joyful climbing to the top through innovation”.

Back in the office I set up the three lighting stands and decided about the location in the office to take the head-shoulders pictures (70-200mm lens). In the background you could see the office as it is, expressing an informal setup of the office of a startup.

Photographer in action

Looking  back, for me there were two main challenges:

  • Lightening of office First, the team members often used blinds to avoid outside light on their computer screens, so I had to use flashes to get high quality pictures. Second,  the ceiling was low which made it difficult to use it as reflector; you could see the white spots of the flashes in the pictures (14-35mm lens). I was not able to get enough diffuse light in the whole area where the group was sitting. I have not found a solution for that.
  • Getting the right atmosphere The atmosphere I encountered was one of serious commitment to their new products and one of team effort to address challenges. My pictures express that. The question is whether these pictures help in recruiting new people. I have learnt from this photoshoot that my style of photography, especially for a group of people, comes closer to capturing the atmosphere and not of creating one. 

I also enjoyed the postprocessing to further improve the high quality pictures that came out of my camera (D800). It took a bit more effort than usual, because there was a feedback loop to select the right pictures and to crop them for the intended usage.

On the whole, I can say that it was quite a challenge for me, and I enjoyed it. Especially, the interaction with the youngsters that never experienced a photoshoot before. 

Preparing for first corporate photoshoot at Highstreet Mobile

Already some years ago my oldest son together with his business partner started a software company. They are a SaaS company and their product focuses on fashion brands. Fashion brands will get a mobile shopping app that works both on iOS and Android. They focus heavily on making the consumer experience great. The shopping app is fully branded, integrated with existing e-commerce systems and it gets better all the time. Their initial focus was on the iPad, however, now the apps also work for the iPhone and for Android devices. The company is called Highstreet Mobile, and is located in Utrecht.

A month ago he asked me whether I could do a photoshoot for his company: team members, the office etc. I am quite honoured to do this, at the same time it will be the first time that I will do this type of photoshoot, so it is also a challenge. First, the three of us (my son, his business partner, and I) had a telco to make sure what kind of pictures were required. Basically it comes down to: head-shoulder pictures of each team member, a group picture (likely to be taken outside in a nearby park), pictures of group activities, and pictures of the office environment. Themes that characterise the company are: innovative, informal, and passion.

Based on this I decided that I needed three flashes for the head-shoulder pictures: one from the left, one from the right and one from the top (using a snoot). In the past I bought three PocketWizard FlexTT5, one was used as transmitter on the camera, and the other two for two flashes (receivers). Now I needed three receivers, so I decided to buy a second-hand PocketWizard MiniTT1, which is a transmitter, to put on my camera. I also had a look at a good tutorial about the Zone Controller PocketWizard AC3 to make sure I knew how everything worked. Another advantage of having three flashes, and having full controle over them, is the easy way of lightening the office.

So, besides the flashes and the PocketWizards I need two umbrellas, one snoot, and three light stands with brackets. Furthermore, I had to make sure that all the batteries were fully charged. Besides the general-purpose lens 28-300mm I will take the 70-200mm for the head-shoulder pictures, and the 16-35mm for the office pictures. I will also take the battery grip. It makes taking the portrait pictures (vertical) easier. 

The day before I went to Foto Konijnenberg to clean the sensor and to buy the Peak Design Everyday Backpack 20L. In the evening I went through my checklist and packed everything.

Fully packed

[to be continued]