In my previous post on this topic I discussed the preparation of my first corporate photoshoot. Now, a couple of days after the photoshoot, I want to reflect on it.
When I arrived we discussed again the pictures they had in mind. Right after that the team had a discussion about the status of a new product. I took some pictures to capture the atmosphere: commitment, involvement, teamwork.
Later we took a small tour outside in the park to decide about the group picture and the picture of the owners. We decided to take the group picture on a metal bridge in the park (28-300mm lens). So, it would be the group, some bushes, and the bridge, expressing a man-made industrial product in a natural environment.
For the owners of Highstreet Mobile, we decided to shoot them in front of red bricks of an old building (their company is located in this building), standing informally on a slope with a handrail, expressing “joyful climbing to the top through innovation”.
Back in the office I set up the three lighting stands and decided about the location in the office to take the head-shoulders pictures (70-200mm lens). In the background you could see the office as it is, expressing an informal setup of the office of a startup.
Looking back, for me there were two main challenges:
- Lightening of office First, the team members often used blinds to avoid outside light on their computer screens, so I had to use flashes to get high quality pictures. Second, the ceiling was low which made it difficult to use it as reflector; you could see the white spots of the flashes in the pictures (14-35mm lens). I was not able to get enough diffuse light in the whole area where the group was sitting. I have not found a solution for that.
- Getting the right atmosphere The atmosphere I encountered was one of serious commitment to their new products and one of team effort to address challenges. My pictures express that. The question is whether these pictures help in recruiting new people. I have learnt from this photoshoot that my style of photography, especially for a group of people, comes closer to capturing the atmosphere and not of creating one.
I also enjoyed the postprocessing to further improve the high quality pictures that came out of my camera (D800). It took a bit more effort than usual, because there was a feedback loop to select the right pictures and to crop them for the intended usage.
On the whole, I can say that it was quite a challenge for me, and I enjoyed it. Especially, the interaction with the youngsters that never experienced a photoshoot before.