Preparing for first corporate photoshoot at Highstreet Mobile

Already some years ago my oldest son together with his business partner started a software company. They are a SaaS company and their product focuses on fashion brands. Fashion brands will get a mobile shopping app that works both on iOS and Android. They focus heavily on making the consumer experience great. The shopping app is fully branded, integrated with existing e-commerce systems and it gets better all the time. Their initial focus was on the iPad, however, now the apps also work for the iPhone and for Android devices. The company is called Highstreet Mobile, and is located in Utrecht.

A month ago he asked me whether I could do a photoshoot for his company: team members, the office etc. I am quite honoured to do this, at the same time it will be the first time that I will do this type of photoshoot, so it is also a challenge. First, the three of us (my son, his business partner, and I) had a telco to make sure what kind of pictures were required. Basically it comes down to: head-shoulder pictures of each team member, a group picture (likely to be taken outside in a nearby park), pictures of group activities, and pictures of the office environment. Themes that characterise the company are: innovative, informal, and passion.

Based on this I decided that I needed three flashes for the head-shoulder pictures: one from the left, one from the right and one from the top (using a snoot). In the past I bought three PocketWizard FlexTT5, one was used as transmitter on the camera, and the other two for two flashes (receivers). Now I needed three receivers, so I decided to buy a second-hand PocketWizard MiniTT1, which is a transmitter, to put on my camera. I also had a look at a good tutorial about the Zone Controller PocketWizard AC3 to make sure I knew how everything worked. Another advantage of having three flashes, and having full controle over them, is the easy way of lightening the office.

So, besides the flashes and the PocketWizards I need two umbrellas, one snoot, and three light stands with brackets. Furthermore, I had to make sure that all the batteries were fully charged. Besides the general-purpose lens 28-300mm I will take the 70-200mm for the head-shoulder pictures, and the 16-35mm for the office pictures. I will also take the battery grip. It makes taking the portrait pictures (vertical) easier. 

The day before I went to Foto Konijnenberg to clean the sensor and to buy the Peak Design Everyday Backpack 20L. In the evening I went through my checklist and packed everything.

Fully packed

[to be continued]

Preparing trip to Peru (2)

IMG_0886The next step in the preparation is to get acquainted with the places we will visit. Let us take Cuzco as an example. First, get a good travel guide. For Peru I use Peru Travel Guide of Lonely Planet. The city itself, which is the Inca capital, has two faces: Inca and Spanish, and is situated in the Sacred Valley. Within its city limits it has already a lot of interesting places to visit: Plaza de Armas with La Catedral, Qorikancha, and Saksaywaman. Other nice places to visit in the Sacred Valley are of course Machu Picchu, the market in Pisac, and the salt mines in Maras.  I use Evernote to make lists of places I want to visit.
As far as equipment is concerned, although tele lenses are very good in isolating a subject, quite often a wide-angle lens gives the viewer a better feeling of being part of the scene. However, to achieve that, you have to get closer! I already decided to take my 28-300mm lens, it gives me the flexibility I expect to need. The main reason for not taking separate tele and wide-angle lenses is that I am afraid of getting dust in my camera if I change lenses.
For the places we are going to visit I look on the internet for pictures to get inspired. I use the same Evernote to make lists of the kind of pictures I want to take, like a colorful Inca indian with a llama. I notice myself that I should not get overwhelmed by the many high quality pictures I see on the internet. I try to keep in mind that on location I find the right kind of combination of subject, perspective, lines, colors, and light to capture the essence of the atmosphere there. The latter makes the difference. My creativity and intuition will help me.

Preparing trip to Peru (1)

800px-LocationPeru.svgGNU Free Documentation License
Inspired by the ebook of David duChemin about traveling (See The World) I want to share with you my preparations for my trip to Peru. Partly we will be visiting family in Lima, and, from a photographic point of view, we will visit some world-class places like Lima, Cuzco (historical capital of Inca Empire), Machu Picchu, and get close to the high mountains near Huaraz.
From previous times I remember that I really have to get in shape because of the altitude. Most people don’t realize that Lima is at sea level and that most places we will visit are well above 3500 meters. Getting in good shape is just a start. Taking coca tea (mate de coca) is essential to avoid altitude illness.
Currently, I am still at sea level and I have to decide what to take. After my heavy climbs in the Alps I have decided to travel light. It also reminds me of my trip to Yellow Mountain, where I was told to leave my large travel bag at a local restaurant (we just had lunch there), and that I could only take my pyjamas, toothbrush, and my camera. There was no time to debate this. This makes life very easy.
I am preparing myself to take this decision at home: just a DSLR camera and two lenses: 28-300mm for flexibility and 50mm (f/1.4) for darker places. Although I have better lenses for particular shoots, I am afraid it is too heavy and it is not a good idea to find out in the end that I did not use them. Of course, I will also take a small compact camera, just in case.